Ban Ki-moon launches a comprehensive global soft power research study with Brand Finance in London

BRAND FINANCE PRESS RELEASE

Ban Ki-moon, 8th UN Secretary-General, to launch world’s most comprehensive global soft power research study

  • Ban Ki-moon to give keynote speech at first Global Soft Power Summit hosted by Brand Finance over two days in London & Oxford
  • Ban Ki-moon to say: “Soft power transcends borders and builds bridges”
  • “K-Pop music, Korean food, and Oscar-winning film Parasite are increasingly popular. Korean Wave has captivated foreign publics the world over”
  • Summit serves as unveiling of Global Soft Power Index – world’s most comprehensive research study on perceptions of soft power, surveying opinions of over 55,000 people across 100 countries
  • Soft power superpower – USA tops ranking despite reputation damage
  • Runner-up Germany admired for governance and Angela Merkel’s international leadership
  • Brand Britain undented by Brexit, ranks as world’s 3rd soft power nation
  • Japan ranked first for Business and Trade, thanks to brands the world loves
  • China and Russia rank high on influence, while Nordic countries among most reputable; Greta Thunberg earning Sweden top spot for climate action
  • World’s most generous nation, Canada ranks in top 3 for more soft power disciplines than any other nation, but wins too few golds to top medal table
  • Spain is the world’s friendliest nation, but lags behind on Governance
  • UAE is Middle East’s top scorer, familiarity high following Nation Brand launch
  • Full ranking, charts, commentary, expert contributions, and in-depth spotlights on Australia, India, Ireland, Israel, New Zealand, Singapore, South Africa, Spain, UAE, UK, Central & Eastern Europe, and Latin America available in the report.

View the Global Soft Power Index report by Brand Finance here

London & Oxford, 25th February 2020: His Excellency Ban Ki-moon, the former Secretary-General of the United Nations inaugurated the Global Soft Power Summit organised by Brand Finance, the world’s leading independent brand valuation consultancy. The two-day conference was held at London’s Queen Elizabeth II Centre and the University of Oxford’s Blavatnik School of Government on 25-26 February and welcomed over 600 delegates representing more than 100 countries. The summit was attended by government officials, nation branding experts, academics, diplomats, and international media.

Speakers representing the various pillars of soft power included Sir Ciáran Devane, Chief Executive of the British Council; Lord Sebastian Coe, President of World Athletics; Dr Yu Jie of Chatham House China Programme; Dr Maleeha Lodhi, Pakistan’s former permanent representative to the United Nations; Paul Brummell, Head of Soft Power at the Foreign and Commonwealth Office; Amish Tripathi, Director of the Nehru Centre; and Omar Salha from SOAS Centre of International Security and Diplomacy.

In his keynote address, Ban Ki-moon said:

“Building on the strength of the Brand Finance Nation Brands report, and featuring the opinions of over 55,000 people in more than 100 countries, I am confident that the Global Soft Power Index will serve as a great contribution to the theory and practice of diplomacy and foreign policy moving forward.

As Secretary-General of the United Nations, I led the Organization with the understanding that soft power is an essential ingredient in international diplomacy. Additionally, soft power can help further the peace and development goals of the United Nations, particularly the UN SDGs, and reinforce global progress.

In fact, the three pillars of the UN – peace and security, development, and human rights – are all in line with the same objectives of soft power and can help bring nations and peoples together through cooperation and partnership.”

Ban also spoke about the soft power of South Korea:

“My country Korea is currently enjoying considerable soft power on the global stage. Korean soft power assets such as K-Pop music, Korean food like kimchi and bibimbap, and our Oscar-winning best picture film Parasite are incredibly well-known and increasingly popular around the world. This Hallyu, or Korean Wave, has captivated foreign publics all over the world.”

The world’s most comprehensive research study on perceptions of soft power
The Global Soft Power Summit serves as the unveiling of the Global Soft Power Index, the world’s most comprehensive research study on perceptions of soft power, surveying opinions of over 55,000 people across more than 100 countries. Respondents representing both the general public and specialist audiences were interviewed online and by telephone during Autumn 2019 about the influence that nations around the world exert upon each other.

Top 60 nations were scored across three key metrics: Familiarity, Reputation, and Influence, as well as the seven soft power pillars: Business & Trade, Governance, International Relations, Culture & Heritage, Media & Communications, Education & Science, People & Values.

Source: Brand Finance
© Fairlight Studios

The second BKMC x UNESCO APCEIU collaborative online course is now available on GCED Online Campus!

Today on February 21st, 2020, the Ban Ki-moon Centre for Global Citizens is pleased to officially launch its second collaborative online course with UNESCO APCEIU on GCED Online Campus. Those who are interested in learning about the issues surrounding gender equality and how to effectively tackle the issues and contribute to empowering women and girls are cordially invited to take the course.

This course provides global citizens an opportunity to learn from global leaders, experts and advocates from across sectors: international organizations, universities, NGOs, governments, and corporations.

While our first course introduced the overall concept of global citizenship and the SDGs, our second course focuses on the topics of gender equality and women’s empowerment with a combination of the series of lectures by renowned international experts on concepts, theories and thematic areas, interviews with scholars, UN representatives, change makers, case presentations of innovative approaches and practices by global citizens all around the world.

Understanding the 5th SDG – the multifaceted issues around it and the efforts put forth worldwide to achieve it – is the foundation for this course. Particularly, the course aims to examine and critically reflect on the revolving issues around both gender equality and women’s empowerment with sustainable development by providing a platform where learners can virtually meet and learn from one another. It brings a critical eye to gender inequality and how it is addressed in the field of sustainable development.

Learners will be able to deepen their understanding of gender equality and women’s empowerment, exchange and embrace different perspectives, and challenge their own assumptions. The course invites those who see themselves as global citizens as well as who aspire to assume active roles in bringing meaningful changes to oneself and so the society they are in.

“Gender Equality and Women’s Empowerment: A Pathways to Sustainable Development” is comprised of five modules:

(1) Introduction to Gender Equality and Women’s Rights
(2) Gender Equality in the 2030 Agenda for Sustainable Development
(3) Women’s Empowerment
(4) Critical Issues on Gender Equality
(5) Plan for Action Paving the Way to Equality

After completing all courses, students will received a Certificate issued by UNESCO APCEIU and the Ban Ki-moon Centre for Global Citizens. Requirements for the completion are as followed:
1) Watch all lectures / videos
2) Participate in Form / Discussion
3) Take a quiz
4) Final Assignment
5) Course Evaluation

Please invite those around you, who see themselves as global citizens as well as who aspire to assume active roles in bringing meaningful changes to oneself and to global society! Register HERE.

The first BKMC x UNESCO APCEIU collaborative online course is still available on GCED Online Campus!

The first collaborative online course project by BKMC and UNESCO APCEIU, “Becoming Global Citizens for a Sustainable Society,” introduced us the SDGs and the notion of Global Citizenship through the series of lectures by renowned experts from all over the world, interviews with scholars, advocates and representatives from all different sectors, and case presentations by active global citizens.

The course aims to examine and critically reflect on the revolving issues around the globe at local, national, and international levels by providing a platform where learners can virtually meet and learn from one another.

Through this course, learners could deepen their understanding of the SDGs and global citizenship, exchange and embrace different perspectives, and challenge their own assumptions.

Launched in September 2019, this course is a self-paced course that is open all year round to anyone who aspires to assume active roles in bringing meaningful changes to oneself and to global society!

“Becoming Global Citizens in a Sustainable Society” is comprised of five difference modules in which lectures, discussions, interviews or documentary films are included in respective topics.

Speakers of this course includes BKMC Co-chairs Ban Ki-moon and Heinz Fischer and a number of other stellar speakers from UN organizations, universities, NGOs, governments, and the private sector.

After completing all courses, students will received a certificate issued by UNESCO APCEIU and the Ban Ki-moon Centre for Global Citizens. Requirements for the completion are as followed:
1) Watch all lectures / videos
2) Participate in Form / Discussion
3) Take a quiz
4) Final Assignment
5) Course Evaluation

Here are some comments from the global citizen learners who took this course!

“This course was so insightful on such an important topic that we, unfortunately, do not talk about enough in our current education… It highlights topics that are so important in current events and link them together back to how there are so many ways, shapes and forms of innovative acts of global citizenship in our current environment.” – Hana Abdelatty

“This will enhance global participation towards sustainable development goals amongst youth across the globe.” – Samod Kadiri

“It is very helpful for us on how to create better solutions to fight against the problem in this world. This course is very important and teaches us to become a global citizen of our own.” – Cedrix Rodriguez

“This course has made me have a deeper understanding of what GCED is and am really encouraged take other courses in relations to global citizenship education.” – Glays Sakaula

The second collaborative online course on “Gender Equality and Women’s Empowerment: A Pathway to Sustainable Development” is also out now on GCED Online Campus featuring amazing international figures including UN Youth Envoy Jayathma wickramanayake, Chair of The Elders Mary Robinson, Executive Director of UN Women Phumzile Mlambo-ngcuka and more. Check it out!

BKMC CEO Monika Froehler meets with IAEA Director General Rafael Grossi

On February 18th, BKMC CEO Monika Froehler made an official visit to the International Atomic Energy Agency (IAEA) headquarters in Vienna and met with IAEA Director General Rafael Grossi.


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During this meeting, CEO Monika Froehler and Program Officer Julia Zimmerman briefed IAEA Director-General Rafael Grossi and his team on the works of BKMC and discussed potential avenues of cooperation, particularly related to education and the empowerment of women.
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© Dean Calma / IAEA

Ban Ki-moon emphasizes on the importance of youth engagement at TUM Speakers Series

“The climate crisis and the nuclear threat are two of the urgent issues that demand a collaborative global approach,” said Co-chair Ban Ki-moon.

Celebrating 20 Years of TUM Speakers Series and the 75th anniversary of United Nations, former UN Secretary-General Ban Ki-moon delivered a speech at an official side event to Munich Security Conference in Munich, Germany on February 14th.

Ban emphasized the importance of empowering and engaging youth in the process of solving global issues:

“All the topics that are on the agenda at this year’s Munich Security Confer
ence require  
a similar approach. From terrorism to violent extremism, gender and economic inequality, and how to adapt to new disruptive technologies. The voice and perspective of youth is critical to these conversations.”
Under the theme of “Global Solutions for Global Challenges – The Need to Defend Multilateralism in 2020,” the event was attended by students and aspiring global leaders, whom Ban encouraged to take actions as global citizens. TUM Speakers Series is organized by students for their fellow students to provide a platform for public figures to share their expertise and knowledge and to actively involve students and youth in discussing current challenges and issues around the world.
 
Watch the live-streamed video:

© Andreas Heddergott /TUM

Ban Ki-moon Centre receives the 3rd instalment of Kuwait’s donation

Today we welcomed Ambassador Sadiq Marafi, who also serves as the Ban Ki-moon Centre’s Board member, and Counsellor Abdullah Alobaidi of the Embassy of Kuwait in Vienna. The Kuwaiti delegation visited the Centre to convey the 3rd instalment of Kuwait’s donation to the Ban Ki-moon Centre.

Co-chair Heinz Fischer, CEO Monika Froehler, and COO Katrin Harvey expressed the Centre’s sincere appreciation for the Kuwaiti government and the Embassy’s continued support. The past and ongoing collaboration between the Centre and the Embassy was discussed during the meeting.

Ban Ki-moon speaks of peace and security through sports at the PyeongChange Peace Forum 2020

During the 2018 PyeongChang Olympics, South and North Korean athletes entered the opening ceremony together and formed a joint women’s hockey team, creating momentum that led to bilateral talks between the South and North. Maintaining that legacy and peacebuilding, the PyeongChang Peace Forum 2020 “Peace! Here and Now” took place from February 9th to 11th in Pyeongchang, South Korea.

The three-day conference attracted around a thousand participants, who were global leaders, scholars and/or experts from 25 countries, featuring the theme “Action Plan: End the Korean War” and topics related to sports, economy, ecology and the UN Sustainable Development Goals. One of the key goals of the forum was to deliver an action plan for officially ending the Korean War, said Choi Moon-soon, the governor of Gangwon Province, where Pyeongchang is located.

“We want to bring out a concrete action plan and to make it a global agenda,” said Choi at a press conference on Sunday. “This year we want to put an end to the Korean War and to forge a peace agreement.”

In his keynote address to start the forum, BKMC Co-chair Ban Ki-moon echoed the need to carry forward the diplomatic momentum from the Olympic Games.

“The [peace] process was kickstarted here in beautiful Pyeongchang during the Peace Olympics,” said Ban. “Even though it may be fading a little bit at this moment, we should never be deterred by the setbacks we have now. Only through mutual dialogue and respect will we be able to overcome the current impasse between North and South Korea. We need all global citizens to come together.”

This three-day forum, which is being held for the second time, featured sessions on topics such as inter-Korean tourism, developing the DMZ as a peace zone and sports diplomacy. The Korean War ended in 1953 with a ceasefire agreement but not a permanent peace treaty, which has left the neighbors technically still at war for almost 70 years. The 2018 Winter Olympics in Pyeongchang became the starting point of a renewed period of detente on the Korean Peninsula and led to a series of inter-Korean summits as well as a pair of summits between U.S. President Donald Trump and North Korean leader Kim Jong Un.

Ban emphasized that the world is facing shared challenges such as a climate crisis and urged countries to work together to tackle global issues by adopting the UN’s Sustainable Development Goals.

“Sustainable development cannot be achieved without peace and security,” said Ban.

Gangwon Governor Choi said,

“Despite difficulties including the stagnant dialogue between North Korea and the US and continuing sanctions against North Korea, the historic efforts for peace on the Korean Peninsula, which started with the 2018 Pyeongchang Winter Olympics, must continue ceaselessly.”

In addition to the forum, in its second edition, PyeongChang and Gangwon Province hope to continue to use sports events as peace-building tools. Such efforts paid off in January when the International Olympic Committee chose PyeongChang to host the Winter Youth Olympics in 2024. South and North Korea are seeking to co-host the Olympics in 2032.

Source: The Korea HeraldUPI
© Yonhap News, Daehan News, Thomas Maresca / UPI, Lee Seokyung / Penta Press, Lee Soo-gil / Newsway

CEO Monika Froehler speaks at UNODC Education for the Rule of Law: Advancing Engagement on Human Rights Conference

“Education in human rights and rule of law is wise investments for equipping future generations with a compass to navigate in an increasingly complex world,”

Yesterday, Ban Ki-moon Centre for Global Citizens CEO Monika Froehler attended and spoke at UNODC’s Education for the Rule of Law: Advancing Engagement on Human Rights event that took place in United Nations Headquarter in Geneva.

This event was co-hosted by UNODC and the Permanent Mission of the State of Qatar to the UN in Geneva. Its aim was to explore the inter-linkages between human rights and the rule of law education and, particularly, to highlight the importance of empowering the next generation to uphold the rule of law and human rights.

CEO Froehler stressed the role of Education for Justice (E4J) in achieving the SDGs and promoting human rights. She said,

“there is a firm correlation between rule of law, human rights, education and the SDGs. It has been proven that those countries on track to achieve the Global Goals have all these in place. Their attainment is key.”

Stellar speakers who joined the event are:

H.E. Ali Al-Mansouri, Ambassador and Permanent Rep of the State of Qatar to the UN Geneva

“Doha Declaration was established to prevent crime and uphold rule of law. This promotes justice for each and every person and encourages building institutions to benefit all.”

 

Mr. John Brandolino, Director of the Division for treaty Affairs at UNODC

“Respect for one cannot exist without respect for the other. Educating youth on justice must consider the various dimensions of human rights that are intrinsic therein.”

 

H.E. Major-General Dr. Abdullah Al-Mal, Legal Advisor to the PM and Minister of Interior of the State of Qatar

“Supporting and promoting the rule of law cannot be achieved without protecting human rights. Therefore, it’s critical that we look more at strengthening education around human rights.”

 

Dr. Najat Maalia M’jid, Special Rep of the Secretary-General on Violence Against Children

“Through education, we empower children and youth, including the most vulnerable, to leave no one behind…Nothing for them without them!”

Addressing education and preventing violence against children, she added, “when youth are provided with tools to reach their full potential they will be driving forces towards promoting a culture of lawfulness and achieving the SDGs.”

 

Mr. Ibrahim Salama, Chief of the Human Rights Treaties Branch at OHCHR

“If there is one single thing which links all changes, it’s education. If you speak about education and the role of law, you’re essentially speaking about human rights.”

 

Dr. Koumbou Boly Barry, Special Rapporteur on the Right to Education

“It’s fundamental that human rights is integrated into education. If we want to change the world, we need to invest in education, which is free, quality and inclusive.”

 

Ms. Damaris Akhigbe, Education for Justice (E4J) Youth Champion

“Youth are tired of the way things are. We are now the drivers of change. We’ve seen it with Malala. We’ve seen it with Greta. Change is here.”

“Youth are ready to act for rule of law. Education for Justice provides the necessary platform to make world more peaceful, just and inclusive and implement the UN Youth Strategy and human Rights.”

 

Mr. Marco Teixeira, Global Coordinator for Global Programme for the implementation of the Doha Declaration at UNODC

“In Education for Justice, we work with young people. This is essential as they are agents of positive change.”

“Rule of law and promotion of human rights are very closely related. Education youth on rule of law issues has a direct bearing on building a next generation that will stand up for human rights.”

© UNODC

 

The 2nd International Young Women Mediation Forum takes place under the theme of art and peace in Nairobi

The 2nd International Young Women Mediation Forum organized by International Center for Peace, Human Rights and Development (IPHRD-Africa) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) is taking place from January 27th to January 30th, 2020 in Nairobi, Kenya.

Under the theme of “Young Women in Arts for Peace,” the Forum is attended by 27 young women from around the world and speakers with different backgrounds in mediation, academia, and art. It looks at the role of creative tools in mediation and conflict transformation. The arts have demonstrated to be crucial tools in bringing the implementation of the African Peace and Security Architecture (APSA) closer to the community level, thereby helping to popularize it while contributing to peace consolidation.

Attending the Forum as a guest speaker, BKMC COO Katrin Harvey

presented on the status of and need for increased youth participation in peace processes and shared recommendations in relevance to the “We Are Here” paper.

Here are some recommendations for how to effectively foster young women’s mediation:
1️⃣ Around the room: dialogue via committees, youth-specific consultations, funding and technical support, capacity building for/with youth, inclusive programs, youth as partners for implementation, etc.
2️⃣ Outside the room: establishing a protected, enabling environment, making use of social media and digital diplomacy, etc.

The Forum aims at bridging the gap between formal and informal processes for conflict prevention and mediation in the efforts to enhance young women’s inclusion in mediation, and other peace processes. The Forum is further designed to promote young women’s enhanced inclusion and to raise awareness about the importance of the arts in the field of peace and security more specifically to mediation. The Forum will further provide a platform for peer to peer experience sharing between young women active in peacebuilding in different contexts, more particularly in mediation, as well as to provide a platform to discuss their experiences and the use of art to promote Peace.

Learn more: https://iphrdafrica.org/
© IPHRD-Africa

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