Ban Ki-moon launches a comprehensive global soft power research study with Brand Finance in London

BRAND FINANCE PRESS RELEASE

Ban Ki-moon, 8th UN Secretary-General, to launch world’s most comprehensive global soft power research study

  • Ban Ki-moon to give keynote speech at first Global Soft Power Summit hosted by Brand Finance over two days in London & Oxford
  • Ban Ki-moon to say: “Soft power transcends borders and builds bridges”
  • “K-Pop music, Korean food, and Oscar-winning film Parasite are increasingly popular. Korean Wave has captivated foreign publics the world over”
  • Summit serves as unveiling of Global Soft Power Index – world’s most comprehensive research study on perceptions of soft power, surveying opinions of over 55,000 people across 100 countries
  • Soft power superpower – USA tops ranking despite reputation damage
  • Runner-up Germany admired for governance and Angela Merkel’s international leadership
  • Brand Britain undented by Brexit, ranks as world’s 3rd soft power nation
  • Japan ranked first for Business and Trade, thanks to brands the world loves
  • China and Russia rank high on influence, while Nordic countries among most reputable; Greta Thunberg earning Sweden top spot for climate action
  • World’s most generous nation, Canada ranks in top 3 for more soft power disciplines than any other nation, but wins too few golds to top medal table
  • Spain is the world’s friendliest nation, but lags behind on Governance
  • UAE is Middle East’s top scorer, familiarity high following Nation Brand launch
  • Full ranking, charts, commentary, expert contributions, and in-depth spotlights on Australia, India, Ireland, Israel, New Zealand, Singapore, South Africa, Spain, UAE, UK, Central & Eastern Europe, and Latin America available in the report.

View the Global Soft Power Index report by Brand Finance here

London & Oxford, 25th February 2020: His Excellency Ban Ki-moon, the former Secretary-General of the United Nations inaugurated the Global Soft Power Summit organised by Brand Finance, the world’s leading independent brand valuation consultancy. The two-day conference was held at London’s Queen Elizabeth II Centre and the University of Oxford’s Blavatnik School of Government on 25-26 February and welcomed over 600 delegates representing more than 100 countries. The summit was attended by government officials, nation branding experts, academics, diplomats, and international media.

Speakers representing the various pillars of soft power included Sir Ciáran Devane, Chief Executive of the British Council; Lord Sebastian Coe, President of World Athletics; Dr Yu Jie of Chatham House China Programme; Dr Maleeha Lodhi, Pakistan’s former permanent representative to the United Nations; Paul Brummell, Head of Soft Power at the Foreign and Commonwealth Office; Amish Tripathi, Director of the Nehru Centre; and Omar Salha from SOAS Centre of International Security and Diplomacy.

In his keynote address, Ban Ki-moon said:

“Building on the strength of the Brand Finance Nation Brands report, and featuring the opinions of over 55,000 people in more than 100 countries, I am confident that the Global Soft Power Index will serve as a great contribution to the theory and practice of diplomacy and foreign policy moving forward.

As Secretary-General of the United Nations, I led the Organization with the understanding that soft power is an essential ingredient in international diplomacy. Additionally, soft power can help further the peace and development goals of the United Nations, particularly the UN SDGs, and reinforce global progress.

In fact, the three pillars of the UN – peace and security, development, and human rights – are all in line with the same objectives of soft power and can help bring nations and peoples together through cooperation and partnership.”

Ban also spoke about the soft power of South Korea:

“My country Korea is currently enjoying considerable soft power on the global stage. Korean soft power assets such as K-Pop music, Korean food like kimchi and bibimbap, and our Oscar-winning best picture film Parasite are incredibly well-known and increasingly popular around the world. This Hallyu, or Korean Wave, has captivated foreign publics all over the world.”

The world’s most comprehensive research study on perceptions of soft power
The Global Soft Power Summit serves as the unveiling of the Global Soft Power Index, the world’s most comprehensive research study on perceptions of soft power, surveying opinions of over 55,000 people across more than 100 countries. Respondents representing both the general public and specialist audiences were interviewed online and by telephone during Autumn 2019 about the influence that nations around the world exert upon each other.

Top 60 nations were scored across three key metrics: Familiarity, Reputation, and Influence, as well as the seven soft power pillars: Business & Trade, Governance, International Relations, Culture & Heritage, Media & Communications, Education & Science, People & Values.

Source: Brand Finance
© Fairlight Studios

Ban Ki-moon Centre receives the 3rd instalment of Kuwait’s donation

Today we welcomed Ambassador Sadiq Marafi, who also serves as the Ban Ki-moon Centre’s Board member, and Counsellor Abdullah Alobaidi of the Embassy of Kuwait in Vienna. The Kuwaiti delegation visited the Centre to convey the 3rd instalment of Kuwait’s donation to the Ban Ki-moon Centre.

Co-chair Heinz Fischer, CEO Monika Froehler, and COO Katrin Harvey expressed the Centre’s sincere appreciation for the Kuwaiti government and the Embassy’s continued support. The past and ongoing collaboration between the Centre and the Embassy was discussed during the meeting.

Ban Ki-moon speaks of peace and security through sports at the PyeongChange Peace Forum 2020

During the 2018 PyeongChang Olympics, South and North Korean athletes entered the opening ceremony together and formed a joint women’s hockey team, creating momentum that led to bilateral talks between the South and North. Maintaining that legacy and peacebuilding, the PyeongChang Peace Forum 2020 “Peace! Here and Now” took place from February 9th to 11th in Pyeongchang, South Korea.

The three-day conference attracted around a thousand participants, who were global leaders, scholars and/or experts from 25 countries, featuring the theme “Action Plan: End the Korean War” and topics related to sports, economy, ecology and the UN Sustainable Development Goals. One of the key goals of the forum was to deliver an action plan for officially ending the Korean War, said Choi Moon-soon, the governor of Gangwon Province, where Pyeongchang is located.

“We want to bring out a concrete action plan and to make it a global agenda,” said Choi at a press conference on Sunday. “This year we want to put an end to the Korean War and to forge a peace agreement.”

In his keynote address to start the forum, BKMC Co-chair Ban Ki-moon echoed the need to carry forward the diplomatic momentum from the Olympic Games.

“The [peace] process was kickstarted here in beautiful Pyeongchang during the Peace Olympics,” said Ban. “Even though it may be fading a little bit at this moment, we should never be deterred by the setbacks we have now. Only through mutual dialogue and respect will we be able to overcome the current impasse between North and South Korea. We need all global citizens to come together.”

This three-day forum, which is being held for the second time, featured sessions on topics such as inter-Korean tourism, developing the DMZ as a peace zone and sports diplomacy. The Korean War ended in 1953 with a ceasefire agreement but not a permanent peace treaty, which has left the neighbors technically still at war for almost 70 years. The 2018 Winter Olympics in Pyeongchang became the starting point of a renewed period of detente on the Korean Peninsula and led to a series of inter-Korean summits as well as a pair of summits between U.S. President Donald Trump and North Korean leader Kim Jong Un.

Ban emphasized that the world is facing shared challenges such as a climate crisis and urged countries to work together to tackle global issues by adopting the UN’s Sustainable Development Goals.

“Sustainable development cannot be achieved without peace and security,” said Ban.

Gangwon Governor Choi said,

“Despite difficulties including the stagnant dialogue between North Korea and the US and continuing sanctions against North Korea, the historic efforts for peace on the Korean Peninsula, which started with the 2018 Pyeongchang Winter Olympics, must continue ceaselessly.”

In addition to the forum, in its second edition, PyeongChang and Gangwon Province hope to continue to use sports events as peace-building tools. Such efforts paid off in January when the International Olympic Committee chose PyeongChang to host the Winter Youth Olympics in 2024. South and North Korea are seeking to co-host the Olympics in 2032.

Source: The Korea HeraldUPI
© Yonhap News, Daehan News, Thomas Maresca / UPI, Lee Seokyung / Penta Press, Lee Soo-gil / Newsway

100 Seconds: Global, National Leaders Answer Questions about Doomsday Clock Asked by Georgetown Students

Op-Ed by Ban Ki-moon: “A new generation of global citizens gives hope to humanity”

Ban Ki-moon, Special to Gulf News

I was recently in Dubai for a Model United Nations conference where students from across the United Arab Emirates gathered to participate in simulated sessions of the UN Security Council to address key issues that directly impact the world we live in. The title of the conference was ‘Challenges of Intervention in a Complex World’. Our world is complex, yes, and it faces unprecedented global challenges that require unprecedented global responses.

Maintaining peace is invariably challenging given there are always many sides to any issue. Conflicts and wars run the risk of becoming protracted, and dialogue often slows things down. When inflammatory words are used, angers flare and emotions go unchecked. The risks to humanity and the world as we know it must always be at the forefront of any decision. Dialogue, if used correctly, can play a crucial role. Agreements can be formed.

Take, for example, the 2016 Paris Agreement on Climate Change, which was backed by more than 200 governments after a process of dialogue. Strong international support and unwavering commitment was reflected in the consensus of governments around the world that robust global cooperation — and action — was essential to undertake ambitious efforts to combat climate change and adapt to its effects.

Students’ leadership skills

In Dubai, I was hugely impressed by the young men and women I met. Their passion for the world and its future was clear to see as each sought to find realistic solutions to some of the biggest issues facing our planet. Finding solutions that are acceptable to a majority of representatives requires incredible skills of negotiation, conflict resolution and cooperation. I was interested to see what leadership skills these students would portray and if they would explore solutions that world governments, NGOs and others might not have thought of before.

Ban Ki-moon
Former UN secretary-general Ban Ki-moon addresses a Model United Nations conference in Dubai recently. Image Credit: Supplied

“The best advice I can give students, who could one day be our leaders, is to always consider each person’s point of view and find dialogue that takes everyone’s needs into consideration.” – Ban Ki-moon

As the conference got under way there were reports circulating of an escalating crisis between the US and Iran. Fortunately, the crisis is now de-escalating, and dialogue is the only way to resolve it going forward to ensure permanent solutions are found. Forging an international consensus, at the best of times, is not simple, and even harder when tension sets in.

The best advice I can give these students, who could one day be our leaders, is to always consider each person’s point of view and find dialogue that takes everyone’s needs into consideration. For that, they must be armed not with weapons or threats, but with two key traits — passion and compassion.

Global citizens

When I left the United Nations, I founded the Ban Ki-moon Centre for Global Citizens based in Vienna along with Heinz Fischer, former president of Austria. The centre focuses on the framework of the Sustainable Development Goals for empowering women and youth. Gender equality and quality education are critically important for the future of our planet. The reason is that women make up half of the world’s population, while half of the world’s population is also under the age of 25. Yet, despite best efforts, in many developing countries, primary, secondary and tertiary education for girls remains a challenge. Currently 264 million children are not at school, and a majority of them are girls. The world is also home to the largest generation of youth ever, with 1.8 billion young people worldwide. Nearly 90 per cent of which live in developing countries. More than 70 million youth are currently unemployed, and around 40 per cent of the world’s active youth are either jobless or living in poverty — despite working. As we all know, unemployment breeds many problems, ranging from inequality and crime to terrorism.

It is up to us as individuals to go out into the world and work for the betterment of humankind. To be a global citizen and act with passion and compassion so we can make the world a safer and more sustainable place for generations to come.

The youth I encountered in Dubai gave me hope, and filled me with great pride, that together we can make a difference and drive change. A brighter future depends on global citizens like you.

— Ban Ki-moon is 8th Secretary-General of the United Nations and Co-founder of the Ban Ki-moon Centre for Global Citizens.

Original source: https://gulfnews.com/opinion/op-eds/a-new-generation-of-global-citizens-gives-hope-to-humanity-1.69230614#

Ban Ki-moon delivers Ethics Commission Report to the IOC Session

BKMC Co-chair Ban Ki-moon delivered the “Ethics Commission Report” to the International Olympic Committee (IOC) Session taking place in Lausanne, Switzerland during the 2020 Winter Youth Olympics on January 10th. As Chair of the IOC Ethics Commission and former Secretary-General of the United Nations, Ban focused on three specific points.

First, he indicated that the mechanism of preventive disclosure of interests will be extended to the full IOC membership as a new implementation of the Rules Concerning Conflicts of Interests. This decision by the Ethics Commission followed a thorough analysis of the Rules adopted in 2002 and of the mechanisms in place in other organisations. In order to comply with the International Financial Reporting Standards (IFRS), IOC Executive Board Members and IOC directors have been required to disclose their interests since 2015.

Second, in order to reaffirm the leading role of the IOC Ethics Commission and its efficiency in dealing with potential breaches of the ethical principles of the Olympic Movement by IOC Members holding positions in other sports organisations, specific and appropriate mechanisms will be put in place between the IOC Ethics Commission and the ethics com

missions of other sports organisations.

Finally, the IOC Ethics Commission Chair informed the Session that the Ethics and Compliance Office has been reinforced with the integration of a newly created Compliance, Risk Management and Internal Control Unit, which is aimed at strengthening the efficiency of the ethical mechanisms for the IOC administration.

“A culture of ethics is key to the success of any organisation, including the IOC,” said Ban. “We all agree that sport is a unique vehicle for peace; but it can be efficient only if it has credibility,” he stressed.

The IOC Session elected Mrs. Amina Mohamed from Kenya as a new member of the IOC Ethics Commission. Cabinet Secretary of the Ministry of Sports, Culture and Heritage in Kenya since 2018, Mrs Mohamed was elected as an independent member in her capacity as a personality and non-IOC Member.

 

Source: https://www.olympic.org/news/ban-ki-moon-delivers-ethics-commission-report-to-the-ioc-session

© IOC / Christophe Moratal

Ban Ki-moon delivers a keynote at the inaugural GEMS World Academy Model United Nations conference in Dubai

GEMS World Academy Model United Nations (GWAMUN) hosted its 1st conference in Dubai from January 9th to 11th, 2020. As Ambassador of the Model United Nations of the GEMS World Academy (GWA), Co-chair Ban Ki-moon inaugurated the 1st GWAMUN and delivered a keynote at the opening of the conference.

In his keynote address, Ban Ki-moon said:

“We have to be inspired to go out into the world and to work not only for the betterment of our own country but also for the betterment of humankind. It is critical that we all are global citizens first and act with passion and compassion.

Today’s youth must be empowered to talk about these issues. I am confident that together, we can make the world safer and more sustainable for today and for generations to come.”

The two-day conference was attended by more than 500 delegates from 34 GEMS Education schools including GWA Singapore and other schools in the UAE. The conference was also attended by world leaders, government officials, educators and students from around the region, including former UNESCO Director-General Irina Bokova, who also serves as a Board member of the Ban Ki-moon Centre, as well as CEO of the Centre Monika Froehler.

“I am delighted to attend the first conference where I had the privilege of meeting the GEMS World Academy students and thank the Secretariat team led by their Director-General Lihong Wang, and Deputy General Aditya Joshi for organizing the Model United Nations Conference. These students are passionate and committed to the MUN concept. They are our future as I look forward to seeing how they will deal with critical topics impacting our world,” Ban added.

The conference, under the theme of “Challenges of Intervention in a Complex World,”  was organized by the GWAMUN Secretariat – a group of seven students from GWA, who Co-chair Ban had a meeting with before the opening of the conference. The MUN sessions concentrated on driving dialogue and sharping perceptions as well as gaining a critical understanding of the social, political, economic, and environmental challenges confronting the international community. Delegates discussed key aspects such as the difficulties of intervention in an increasingly complex, connected, and the multipolar world – one of the greatest challenges facing the global community.
The GEMS students also performed music pieces at the opening, some wearing Korean traditional clothes. GWAMUN’s ambition is not merely bringing simulation benefits to individuals but cultivating an ethic of service and a character of mindfulness. The conference aims to bring into closer contact the magnitude of the challenges confronting all of humanity and inspire each and everyone to match words with meaningful actions.

Dino Varkey, CEO of GEMS Education, said:

“We are delighted to be joined by our guest of honour – the 8th Secretary-General of the United Nations – His Excellency Ban Ki-moon – our Ambassador for the Model United Nations at GEMS World Academy Schools worldwide. It is absolutely a privilege for us, and for the students from around the region who are attending the conference debating on real world issues from climate change to alleviating poverty. With the generous support of Ban Ki-moon, our students have already started receiving an unrivalled learning opportunity to take notes from such an inspirational personality. They can develop a stronger understanding of diplomacy and gain a clearer worldview on current issues, helping them become truly global citizens.”

GEMS World Academy Dubai, founded in 2008 as a member of the GEMS Education network of schools, has gone from strength to strength and now welcomes more than 1,500 students from 85 countries every day.

Learn more about GWA Dubai: https://www.gemsworldacademy-dubai.com/en

© GEMS Education

Ban Ki-moon meets with the GEMS Education Model UN Secretariat

On January 8th, 2020, Co-chair Ban Ki-moon and CEO Monika Froehler had a meeting with the GEMS World Academy Student Executive Committee in Dubai. As Model UN Ambassador of the GEMS World Academy schools, Ban encouraged the students to act as global citizens.

“Whatever leadership you may take, you should have a global vision,” said Ban.

He stressed that aspiring leaders should have compassion and think outside their community and country and added,

“It is critical that today’s youth take on responsibility for the world we live in from an early educational platform, and it is essential that educators empower students to talk about issues such as the environment and sustainability so that we can limit any adverse effects on our future generations.”

Before the opening ceremony of the annual GWAMUN, the BKMC leaders also met with the Korean students at the GWA and had a Q&A session about global citizenship and the SDGs. Ban also shared his experience as the 8th Secretary-General of the United Nations.

Learn more about GEMS World Academy: https://www.gemseducation.com

© GEMS

Ban Ki-moon hopes for strengthened cooperation between Asia and Europe

On December 2, 2019, the 2nd Asia-Europe Cooperation Dialogue held its Opening and Plenary Session in Chongqing, which was addressed by Co-chair Ban Ki-moon, who also serves as Chairman of the Boao Forum for Asia (BFA); Zhou Xiaochuan, Vice Chairman of the BFA; Esko Aho, former Prime Minister of Finland; Tang Liangzhi, Mayor of Chongqing; Li Baodong, Secretary General of the BFA; and Paolo Borzatta, Senior Partner of the European House-Ambrosetti. The event was also attended by more than 400 participants from 21 countries and regions as well as from three international organizations.

In his speech, Ban Ki-moon highlighted the fact that 60% of the world’s population live in Asia and Europe, whose combined GDP also represents over 60% of the world’s total.

“With today’s world economy challenged by protectionism, unilateralism, unstable and uncertain factors, it’s necessary to send a clear message of supporting globalization and free trade to the international community.”

He also expressed his hope that Asia and Europe will strengthen their traditional economic and trade ties, expand cooperation under the framework of the Belt and Road Initiative, increase exchanges in the fields of culture and technology innovation and take concrete actions to practice multilateralism and promote an open world economy.

Zhou Xiaochuan emphasized the need for more concerted actions from Asia and Europe—to promote trade and investment, safeguard multilateral trade systems and restore the authority and efficacy of the WTO; to improve infrastructure connectivity, so as to reduce transportation and communication costs and bring about synergy between the Belt and Road Initiative and the Strategy for “Connecting Europe and Asia”; to address the global challenge of climate change by effectively implementing the Paris Agreement, developing low-carbon economies and providing policy, technology and financial support to developing countries; and to strengthen cooperation in innovation in response to challenges created by disruptive technologies.

After the end of the opening plenary, more than 400 guests and participants will have one-day discussions on topics such as “Belt and Road Initiative and European Development Strategy”, “Prospects and Challenges of Financial Globalization” and “Internet of Things & Smart City”. Asian and European business leaders will also have a closed-door meeting regarding micro-level cooperation.

  • Ban Ki-moon’ interview with CGTN
  • Ban Ki-moon’s interview with iChongqing

  • Ambassador Kim Won-soo, BKMC Board Member, interview with iChongqing

Source: http://english.boaoforum.org/mtzxxwzxen/48092.jhtml

Youth delegates from all over the world discuss peace and security at the OSCE-wide Youth Forum in Bratislava

The OSCE-wide Youth Forum was held at the Ministry of Foreign and European Affairs of Slovakia on October 28-29th, 2019 in Bratislava, Slovakia. The Forum invited youth delegates from different countries to bring diverse perspectives to the discussions on the topics of education, new technology, peacebuilding, rule of law, environment and energy, and security and human rights.

  

Ban Ki-moon Centre CEO Monika Froehler featured as a keynote speaker, and Communications Officer Minji Kwag attended the Forum as a youth delegate from South Korea.

Delivering a welcome remark, Miroslav Lajčák, Foreign Minister of Slovakia and former President of the UNGA, emphasized:

“You are not here to listen to us; we are here to listen to you.”

He said that “excluding young people does not make any sense” because “it is the young people who are driving the changes we all need.”

He added that youth engagement is smart, effective, and necessary.

OSCE Secretary General Thomas Greminger introduced the OSCE Youth Ambassadors who helped to form this youth forum, an upcoming side event of the OSCE in Vienna for December 2019, and Albania’s OSCE Chairmanship that will succeed the Slovak Chairmanship of the OSCE in 2020.

  

“What are the main challenges?” “How can societies cooperate?”

Raising critical questions for the youth participants to draw on to seek for solutions, Greminger said:

“Together you would come up with great idea in out-of-the-box approaches.”

The UN Youth Envoy Jayathma Wickramanayake also shared her remark and words of encouragement in her video message:

“I encourage all of you to bring forward your ideas and possible solutions!”

As a keynote speaker, BKMC CEO Froehler presented the current status quo of the peace and security issues in the OSCE region as well as other regions in armed conflicts and mentioned about the existing peace-building movements and initiatives by youth.

“Safer future, what does it mean?

  

Acknowledging that peace, security, and safe future may have different meanings in different contexts, Froehler shared her hope that youth can make the change.

“You are the 50% of humankind. Youth need to rise to be the generation for being great.”

She said that the world has never been as educated as we are today and that we should see youth as “equal partners” and empower them to be “co-creators for these solutions.”

  

At the discussion table, BKMC Communications Officer Minji Kwag made a statement that South Korea could make a remarkable development within a short period of time thanks to the great support given by other countries and the international community.

Kwag said that it is crucial to ensure the sustainability of the development and that the country needs to give back to the world what it has received from them.

“Every one of us should regard ourselves as a global citizen and view the world as a globally shared village regardless of our age, gender, nationality, religion, and all the other aspects that each of our small societies has defined us with.”

In conclusion, Kwag quoted BKMC Co-chair Ban Ki-moon, former United Nations Secretary-General:

“Be a global citizen; Act with passion and compassion.”